Imagination and persistence will help firms get through the uncertainty left behind by CoVID-19.
Articles on Strategy
Hope Is Not a Plan
In the wake of CoVID-19 businesses must adapt to society’s new ways of thinking and allow for unpredictable outcomes.
The Promise of Green Money
Can we – and, if so, how might we – advance economic prosperity whilst making responsible use of Earth’s resources?
The Runaway Train of Shareholder Value
The runaway train of shareholder value is nearing the end of the line. Companies must slow down and turn toward climate and social upheaval.
Mopping Floors, or Sending a Man to the Moon?
Are your people mopping floors or, as NASA’s janitor believed, sending a man to the moon?
Why on Earth Does Your Company Even Exist?
Companies today must have compelling answers to the questions of why they exist, and for whose benefit.
Five Qualities of Purpose-Led Business
Shareholders matter, and so do other people. Follow these five principles to create value for everyone the business touches.
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