Articles on Strategy

Imagination and persistence will help firms get through the uncertainty left behind by CoVID-19.

In the wake of CoVID-19 businesses must adapt to society’s new ways of thinking and allow for unpredictable outcomes.

Can we – and, if so, how might we – advance economic prosperity whilst making responsible use of Earth’s resources?

The runaway train of shareholder value is nearing the end of the line. Companies must slow down and turn toward climate and social upheaval.

Are your people mopping floors or, as NASA’s janitor believed, sending a man to the moon?

Companies today must have compelling answers to the questions of why they exist, and for whose benefit.

Shareholders matter, and so do other people. Follow these five principles to create value for everyone the business touches.